Choosing the right all-in-one marketing platform is an important step for any online business. Kartra and ClickFunnels are two popular options. Each platform helps you build landing pages, manage email marketing, and handle sales funnels. But their focus and pricing differ.
This comparison post (Kartra Vs ClickFunnels) outlines the key features, advantages, disadvantages, and pricing of both tools, enabling you to determine which one best suits your needs.
Kartra Vs ClickFunnels
What is Kartra?
Kartra is an all-in-one marketing platform created by Andy Jenkins and Mike Filsaime. It combines landing pages, email campaigns, shopping carts, and membership sites into one system. The platform is designed to save time by enabling business owners to build websites, manage leads, and run campaigns without the need for additional tools. Because everything lives in one place, you can see how your marketing efforts work together and adjust them easily.
Read my Detailed Kartra review
Meet ClickFunnels
ClickFunnels began as a specialized sales-funnel builder created by Russell Brunson. It lets you design step-by-step funnels that guide visitors from opt-in pages to checkout. The platform offers drag-and-drop editors and templates for landing pages, upsells, and membership areas.
While ClickFunnels initially focused on a narrow scope, the newer ClickFunnels 2.0 version introduces a blog builder, an eCommerce site builder, and customer relationship management features. This makes it closer to an all-in-one solution, but its strength remains funnel creation.
Features: Kartra Features Vs ClickFunnels Features – Which Prevails?
In this section, we will go through detailed Kartra features vs ClickFunnels features.
We are going to try to compare and contrast to see which one is better for your type of brand or your type of business.
So let’s begin with Kartra:
Kartra Features
Kartra features are divided into three sections:
- The Create section.
- The second is the Market section and;
- The last is the Scale section.
The Create Section:
The create section allows you to create landing pages and web pages, create membership sites, create webinars, create marketing videos, and create and design amazing form builders to capture leads and grow your business.
The next section is the market section which allows users to turn prospects into customers through lead generation.
The offer is a simple and secure checkout feature, email marketing feature, funnel automation, and campaign automation as well.
And then an affiliate management system that means you can entice your partners to sell your products.
Finally, the Scale section encompasses the funnel and map simulator, allowing you to easily map out your entire sales funnel. Users have the calendar feature, which allows you to quickly schedule appointments, your real-time analytics on how your pages and your sales funnel are performing, and then you have access to a help desk to support your customers.
One amazing Kartra feature is you can collect feedback and quizzes. This will help you with customer feedback and building your business.
In the Create section, the Kartra landing page creator allows you to build high-converting pages which is Kartra offers a seamless drag-and-drop landing page builder that you can build and host your website on the platform.
The video marketing software that Kartra provides allows users to create a customized player on their websites, web pages, or sales funnel with added video marketing features as well.
The next is the Kartra membership sites:
Kartra allows customers to build a community. If you’re a user of Kartra, you can build a membership site with your growing community and help you build a lasting brand.
Kartra users can also build different sign-up forms to capture leads. You can build pop-up, embeddable, sliding, and more pop-up forms.
The next Kartra feature is Kartra webinars:
Users can host and reach a wider audience using the Kartra webinar feature that Kartra offers. You can run automated and one-time webinars as their boots greet in generating leads and customers.
Next is the market section, which offers users a lead management system to help you turn prospects into paying customers.
You can create sign-up forms, integrate email marketing, and much more to help streamline your sales process.
The next is the Kartra checkout:
Users can integrate simple and secure checkout forms on your websites to drive sales.
For email marketing, you can create emails, automated emails, welcome email series, and lots more to drive open clicks and increase conversions.
With the affiliate management feature, you can get more customers by allowing affiliates to promote your brand, product, and services.
The Kartra funnels allows users to build their entire customer journey on Kartra, and it is so easy to use.
Now, let us talk about the features of Clickfunnels.
What is included in ClickFunnels when you purchase the license?
Features of ClickFunnels
ClickFunnels also offers a robust amount of features for its users. Now, some of these are the sales funnels feature, the analytics feature, the customer center, AB testing, community building, websites, landing pages, blogs, and countdown funnels, which is a new feature.
The API and webhooks are also new features. Online courses, membership sites, click funnels, editor, store funnels, integrations, email marketing, features, global product, features, workflows, smart checkout, and the eCommerce store feature, which is coming soon.
Let us review these ClickFunnels features and see how they compare to Kartra.
ClickFunnels allows users to create and design great sales funnels to attract high and actual paying customers. If there is one tool I have seen to convert customers using great sales funnels, then click funnels is there.
The next ClickFunnels feature is Analytics:
Users can get all the data that you need to grow your business to optimize your landing pages to optimize your entire sales funnels or customer journey to improve or include to grow sales and your business.
The customer center allows you to communicate with your customers on a better platform. Now, you can delight your customers with a personal customer center for your business.
A/B Testing:
ClickFunnels users can easily run A/B tests on ClickFunnels on their websites, web pages, funnels, or even your email campaigns. They can test which clicks work the best or which email subject line gets the highest clicks.
The next is the ClickFunnels community-building feature:
You can build a thriving community with click funnels. Now, we are not talking about membership sites here. We are talking about you as a ClickFunnels user joining a community of other ClickFunnels.
That is a great way to also grow your brand using ClickFunnels and learn from other ClickFunnels users as well.
You can also build websites or click funnels. You can build landing pages for your websites and your funnels as well.
With ClickFunnels, users can also run a blog that helps position your brand as an expert in your niche or industry.
ClickFunnels Countdown funnel feature:
This is a pretty much new ClickFunnels feature, and with this feature, you can add a countdown timer to offer different products to new prospects.
The API and webhooks allow you to integrate your existing technology stack easily with click funnels.
That is, your other tools can easily integrate with click funnels. Now, you can also build online courses with click funnels.
Users can use the ClickFunnels Online Course feature to turn their knowledge, passion, and experience into sales by designing, planning, and hosting online courses using ClickFunnels.
Next is the ClickFunnels membership sites:
You can easily build your membership sites to build your brand and a community of living fans and customers.
ClickFunnels’ store funnels is also a new ClickFunnels feature that allows users to easily sell, ship, and fulfill physical products to their customers.
The next step is to integrate workflows with ClickFunnels.
Users can easily integrate workflows and build them inside any funnel.
ClickFunnels’ smart checkout helps users increase their average or their value and optimize profits, as well as ClickFunnels’ eCommerce store feature.
Ready to Learn More About ClickFunnels? Click Here to Visit ClickFunnels
Features: Kartra Vs ClickFunnels
Wed Builder and Editor
Kartra
Kartra’s strong webpage builder helps you design a page from scratch. It has hundreds of landing page templates that suit different businesses and industries.
Kartra’s page editor has a column mode and a component mode. The column mode allows you to select a particular section and customize it per your requirements. On the other hand, the component body allows you to change all content within the column – making it a truly customizable experience.
Kartra’s page builder has a drag-and-drop editor, which also allows the addition of pre-built sections. These sections help you add testimonials, pricing tables, and more, making the webpage more informational.
ClickFunnels
ClickFunnels’ page builder also comes with a drag-and-drop editor, making the customization process simple. However, ClickFunnels’ builder is more task oriented as it gives every creator an option to choose the industry the business belongs to, funnel type, and end goal. After this section, it gives you suitable templates to choose from.
With ClickFunnels, you get color-coded columns, rows, and content completely customizable in one click. Its new update, called ‘ClickFunnels 2.0’, comes with an automation builder, eCommerce site builder, funnel hubs, blog builder, and a lot more that makes the platform stand out from others in terms of page building and editing.
Winner
Both platforms come with a powerful page builder, but Kartra is the clear winner. This is because of the seamless function of the page builder and editor, email automation, checkout systems, and additional features that create an end-to-end working webpage.
Membership Sites
Kartra
Kartra’s membership site creator allows your business to earn a passive income through subscriptions and memberships. You can upload text, videos, audio, downloadable documents, and more. It automates all processes for usernames, login pages, and passwords so that you only focus on the content, and the rest is taken care of by the platform.
It has built-in third-party hosting, progress tracking, customer tagging, and more. The platform also has automated features for content management, payments, billing, and one-click checkouts. This makes the subscription-buying process hassle-free.
ClickFunnels
You can set ClickFunnels’ membership site in a few minutes using pre-made templates. It does not allow much customization, but you can have a site of your choice. It also comes with automated member access and registration pages.
What makes ClickFunnels stand out is its ability to integrate the current sales funnels with the membership sites to streamline the process. You can replicate the membership sites and reuse them anywhere with ClickFunnels’ share funnel tool.
However, like Kartra, ClickFunnels does not have built-in audio and video hosting or a progress tracking tool.
Winner
Kartra offers more features in the membership site domain, which makes it the winner in this category.
Email Marketing and CRM
Kartra
Kartra is a strong tool for email marketing and customer relationship management. It comes with customer-based target actions that respond as the customer behaves. This helps in generating more sales via the led scoring and automation feature.
Its email tool called Kartra Mail allows you to personalize emails for every customer and send them to all customers with one click. You can easily track how well your marketing campaigns are performing.
Additionally, its “if and then” automation functions allow you to follow up with all customers after you send them an email. It automates your marketing campaigns from top to bottom and provides you with analytics, follow-ups, and easy emails ending regularly.
ClickFunnels
ClikFunnels’ marketing automation tool takes email marketing to another level. It gathers client information and emails only a particular set of clients. This helps you market your product to those who have an interest in your product.
This marketing tool also integrates with social platforms like Google, Facebook, and Twitter, making your marketing campaigns available on multiple platforms.
It can track customer integration to a limitless extent and grade them in follow-up funnels. The grading helps you analyze how valuable one customer is for your business and helps you target them accordingly.
ClickFunnels’ recent update, called ‘ClickFunnels 2.0′, acts as a cherry on top of ClickFunnels’ automation tools. With the recent update, its new feature comes with CRM funnels that improve the customer experience.
Winner
This segment is a draw between Kartra and ClickFunnels, as both have unique and useful features.
Funnel Builder
Kartra
Kartra can create high-converting sales funnels through its ‘done for you sales funnels’ feature. This includes various sales templates that serve different business industries and helps you create the funnel of your choice.
They also have elements that let you create opt-in forms, thank-you pages, checkout pages, sales pages, and more. It helps in making the sales campaign efficient and generates more leads.
ClickFunnels
ClickFunnels is known for its extensive sales funnel building feature. Especially after the 2.0 update, ClickFunnels has added many new features like CRM funnels, funnel hub, and much more that the previous version lacked. This has made the platform stand out from its competitors, as some of these features are the first-ever to be created.
The platform creates high-converting sales funnels that turn visitors into customers. It has hundreds of templates and an easy funnel builder that helps you create exactly what your business requires. It also has a follow-up funnel builder that creates email-based follow-up funnels. Not only that, it comes with sales funnel analytics that tracks critical metrics that help you improve in certain areas in real time.
Winner
Kartra and ClickFunnels are known to have powerful sales funnel builders, but with ClickFunnels’ recent update, it is the winner in this category.
A/B Split Testing
Kartra
Kartra’s A/B split testing is a feature that helps you compare pages with one another. It uses an external URL and allows you to set what percent of visitors should see the different versions of pages. You can simultaneously run four pages for a single webpage and test which one performs better.
This helps you analyze which page is doing better and use that one permanently. It also allows you to see which page forms better than the other and choose the winner accordingly. Additionally, you can tag visitors who were a part of this split testing.
It collects vital customer information to see the performance metrics and gives a detailed stats graph. This graph helps specify what particular element on the page helped the page win. It also has a percent of certainty feature where the platform calculates exactly how much better one page has done when compared to others to clear up any confusion.
ClickFunnels
ClickFunnels’ split testing is not as strong as Kartra’s but still allows you to duplicate your current page to create a new one from the template gallery. It allows you to adjust the traffic percentage for each page. However, only two pages can be tested simultaneously with ClickFunnels.
The winning page is made default, and the losing pages is archived. ClickFunnels calculates a confidence score to find the best performer. However, the information behind the detailed analytics is minimal and does not give you much reason why a particular page won.
Winner
The clear winner in split testing in Kartra due to its robust information collecting and representation skills.
Affiliate Management
Kartra
Kartra’s affiliate management program allows you to manage multiple affiliates on all products. It comes with a global setting that helps manage affiliates worldwide. You can set up an instant PayPal payment system to pay them commissions instantly whenever a sale is made. It allows you to send questionnaires to potential affiliates to understand their scope better.
The platform comes with a product setting feature that allows you to tie up specific products with specific affiliates. You can add an affiliate program during checkout, add commission tiers and even tag them for payment schedules to simplify the process.
ClickFunnels
ClickFunnels’ affiliate management software allows you to add affiliates to all funnels. Its software is called “backpack,” and it tracks every click and sale on each product. It provides detailed payment information about sales and commissions.
It comes with a unique sticky cookie feature that incentivizes the affiliates by allowing them commissions for all purchases the customer makes forever, not just one product.
Winner
Kartra is the winner here, as it has a stronger affiliate program and comes with all plans, unlike ClickFunnels.
Shopping Cart and Checkout
Kartra
Kartra has a shopping cart and checkout feature that enables you to customize your shopping cart and checkout pages to your exact liking. You can choose from several templates for these pages. It also has a built-in automatic system that recovers advanced shopping carts, making the shopping experience efficient.
Kartra’s checkout page allows you to manage payments, plans, sales, special offers, subscriptions, coupons, and much more. You can also add bumps, down sells, and upsells easily with this feature. It supports PayPal, Stripe, Braintree, and Authorize.net as support payment gateways.
ClickFunnels
ClickFunnels’ checkout system also allows you to customize pages and choose from templates. It lets you manage subscriptions, sales, and more. It consists of almost all the features of Kartra but stands out with its third-party integrations.
ClickFunnels has much more third-party integrations for payment gateways, third-party products, and more, which Kartra does not. It integrates with Apple/Android pay, Stripe, Keep, Recurly, and more for payments. For third-party products, it integrates with PayPal, Warrior Plus, JVZoo, and Clickbank.
Winner
The winner for this one is ClickFunnels, only because of its third-party integrations.
Differences Between Kartra and ClickFunnels
- Kartra has a calendar function that lets you schedule meetings in four different forms, whereas ClickFunnels does not.
- ClickFunnels has auto-webinar and live webinar functions, whereas Kartra does not. The latter requires a third-party integration for this feature.
- Kartra comes with built-in heatmap analytics, whereas ClickFunnels does not.
- Kartra provides strong video hosting, whereas ClickFunnels does not
- Kartra has a help desk feature that offers a ticketing system, but ClickFunnels does not
- ClickFunnels has serval third-party integrations, but Kartra only has a few
- Kartra has a slow uptime, whereas ClickFunnels has a relatively fast one
Similarities Between Kartra and ClickFunnels
- Both have a strong affiliate management program
- Both platforms have a marketplace feature that allows you to create products.
- Kartra and ClickFunnels both have a powerful drag-and-drop editor
- Both platforms come with hundreds of templates
- Both come with a funnel-sharing functionality
- Both platforms come with a free trial package
- Kartra and ClickFunnels both have an API access
Support
Kartra
Kartra’s support team is proactive and available round the clock. It has different types of help alternatives that solve all your issues.
What sets Kartra apart from ClickFunnels is the availability of a help desk that answers everything seamlessly. Not only that, it has a dedicated learning center called Kartranaut that gives you a step-by-step training program for the entire tool.
Its support page also includes other features like account management that helps you with administrative issues. You can manage your team, update profiles, connect custom domains, and much more under a single dashboard with this feature.
Kartra also has a powerful product and billing support. Their support team is available 24/7 to answer questions about products, challenges, billing, payment, and more. Its technical documentation zone has different questions about the advanced component of Kartra that you can go through and read anytime.
Lastly, Kartra has an active community on Facebook, with members who help you discover different solutions, solve queries, discuss funnel strategies, come up with marketing ideas, and more.
ClickFunnels
ClickFunnels’ support team is available via their support email from 8 am to 8 pm EST. They are also available via phone and live chat, ensuring that your questions are solved in real-time.
Besides the basic support, ClickFunnels has a dedicated, frequently asked questions section on their website. This section includes all important questions that may come to mind while using ClickFunnels.
Since ClickFunnels’ new update, they have launched a separate login functionality to ease the processing, called ‘ClickFunnels 2.0 Login’. Also, there is a separate blog on their website that provides you with all the required information to navigate through the platform.
Their help center has a ClickFunnels Academy, a product documentation section, and live training programs that help you learn everything about the platform and the business industry. This is a completely dedicated section for people seeking help with the platform.
You can browse information based on categories like products, contacts, orders, dashboards, site and funnels, marketing, sales, and more.
Lastly, they have an official Facebook community like Kartra, where people answer each other’s queries and discuss everything from sales funnels to web building.
Pricing
Kartra Plans and Prices
Kartra offers three standard plans. Each plan has a monthly price and a discount when paid annually. Prices below reflect monthly billing.
| Plan | Price per Month | Contacts | Domains | Key Features |
| Starter | US$119 | Up to 2,500 contacts | 1 | Unlimited emails, unlimited landing pages, 5 team members, membership, and course hosting. |
| Growth | US$229 | Up to 12,500 contacts | 3 | Includes all Starter features plus funnel simulation, webinars for 300 attendees, affiliate management, surveys and quizzes, and advanced automations. |
| Professional | US$549 | Up to 25,000 contacts | 5 | Adds real-time funnel analytics, webinars for 1,000 attendees, and live chat support |
A fourth enterprise plan offers custom limits and pricing upon request.
ClickFunnels 2.0 Pricing
In 2025, ClickFunnels simplified its pricing to two main plans. Prices below show monthly billing; paying annually lowers the cost.
| Plan | Price per Month | Workspaces | Team Members | Key Features |
| Startup | US$97 (US$81/month when billed annually) | 3 | 3 | Unlimited funnels, pages, courses, products, and domains; complete website and blog builder; eCommerce store; visual automation. |
| Pro | US$297 (US$248/month when billed annually) | 10 | 10 | All Startup features, more workspaces and team members, advanced analytics, and priority support. |
The new plans remove limits on the number of funnels or pages. Please note that certain features, such as email sending, video hosting, and API access, may incur additional fees. Earlier plans (Basic, Pro, and Funnel Hacker) still exist for users on older contracts.
Pros and Cons
Kartra
Pros
- All plans include the full suite of tools, from landing pages to a help desk.
- Built-in video hosting and an integrated help desk reduce reliance on external services.
- Detailed analytics, A/B testing, and funnel simulations improve optimization.
- Calendar, surveys, and quizzes make it easy to engage leads.
Cons
- Page builder customization has some limits, and pages may load slowly.
- Pricing jumps significantly from Growth to Professional.
- No native blog or eCommerce store builder; you must integrate third-party tools.
ClickFunnels
Pros
- Intuitive drag-and-drop funnel builder with industry-specific templates.
- Built-in blog, eCommerce tools, and CRM make ClickFunnels 2.0 more versatile.
- The platform prioritizes user experience, with pages loading faster than the classic version.
- Strong affiliate program with sticky cookies and recurring commissions.
Cons
- Split testing is limited to two variations with fewer analytics.
- Video hosting and advanced email features may incur additional fees.
- Customization for membership sites is limited compared to dedicated course platforms.
Choosing the Right Platform
The choice between Kartra and ClickFunnels depends on your business goals and budget.
- Choose Kartra if you want an all-in-one suite: Kartra offers landing pages, membership sites, video hosting, a help desk, and marketing automation in every plan. If you run a coaching program or subscription business that needs built-in video hosting and customer support, Kartra delivers a seamless experience.
- Choose ClickFunnels if funnels are your priority. ClickFunnels remains the leader in funnel building. With ClickFunnels 2.0, you get a blog, an eCommerce store, and CRM on top of the funnel hub. If you value an easy visual funnel builder and plan to scale your marketing quickly, the Pro plan removes limits on funnels and pages.
- Consider integrations. Kartra has fewer third-party integrations than ClickFunnels. If you rely on external tools or require complex integrations (for example, Apple Pay or Android Pay, or specific payment gateways), ClickFunnels may be a better fit for you.
- Think about support. Both platforms offer active communities. Kartra provides 24/7 support through a help desk and training center. ClickFunnels offers email, phone, and chat support during business hours, as well as a separate academy.
Frequently Asked Questions
Q1. Is Kartra good for beginners?
Yes. Kartra’s templates, drag-and-drop builder, and ready-made campaigns make it easy for new marketers to start building pages and emails.
Q2. Does ClickFunnels 2.0 include a blog builder?
ClickFunnels 2.0 features a comprehensive blog builder and eCommerce store, allowing you to host content and sell products directly without the need for an additional platform.
Q3. Can I run online courses with Kartra?
Yes. Kartra enables you to host video lessons, audio files, and downloadable documents, while also managing user logins and payments.
Q4. Does ClickFunnels charge extra for emails?
ClickFunnels plans include unlimited funnels and pages, but sending emails and hosting videos may incur extra fees in 2025.
Q5. Which platform offers better affiliate tracking?
Both platforms have strong affiliate programs, but Kartra’s built-in system supports global settings and instant PayPal payments, whereas ClickFunnels’ Backpack uses sticky cookies for long-term commissions.
Conclusion
Kartra and ClickFunnels both help you create professional marketing funnels, send email campaigns, and sell digital products. The main difference lies in focus and pricing. Kartra bundles a wide range of tools, such as video hosting, help desk, and membership sites, into every plan. ClickFunnels, especially in its 2.0 version, excels at funnel building and now includes a blog, an eCommerce store, and a CRM.
If you want a one-stop solution with built-in support and are happy with its design flexibility, Kartra’s Starter or Growth plan offers solid value. If speed, ease of building funnels, and unlimited scaling are more important to you, ClickFunnels’ Startup or Pro plan may be a better fit. Whichever platform you choose, take advantage of free trials to test the interface and ensure it aligns with your goals.
Some links in this post are affiliate links, and I will earn a commission if you purchase after clicking. Please understand that I recommend these resources because they are useful, not just because of my commissions. Please do not purchase unless you need the materials to achieve your goals. Read the disclaimer.
I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
