Kartra and Kajabi are well-known platforms for sales funnels and course creation. They offer a few unique features that serve different audiences.
Today’s blog post will discuss Kartra Vs Kajabi so you can understand both platforms and choose one for your online business.
Creating high-quality courses, marketing them, and quick-selling courses are important. These help you generate more leads and grow your business seamlessly.
Kajabi and Karta both let you do that, which is what we will learn today.
Let’s get started.
Kartra Vs Kajabi
Kajabi specializes in creating high-quality online courses, whereas Kartra specializes in website building, CRM, and marketing. However, both platforms can create online courses and sell them.
Let’s compare Kartra and Kajabi and find out which platform is better.
What is Kartra?
Kartra is an all-in-one sales funnel and CRM platform that helps you run an online business. It comes with tools that help you build websites and sales funnels, generate leads, conduct affiliate programs, and more. Kartra allows you to build a business with advanced automation, and you can focus on your core job.
It comes with tools that help in customer relationship management as well.
Here is a list of everything Kartra offers:
- Drag and drop website builder
- Drag and drop landing page builder
- Affiliate management programs
- Opt-in forms
- Email marketing and automation tools
- Membership sites
- Sales funnels tools and templates
- Marketing tools and templates
- CRM tools
- Interactive videos
- Helpdesk
- Marketplace
What is Kajabi?
Kajabi is an online course management platform that helps you build online courses. In addition, you can build membership sites and coaching programs as well as create podcasts. Using Kajabi does not require coding skills.
You must be wondering why one should compare an online course creation platform like Kajabi with an all-in-one marketing solution like Kartra. The reason is that Kajabi is no longer restricted to course creation; it has roped in functionalities such as website creation, email marketing campaigns, landing pages, and funnels. Both platforms have similar functionalities to offer.
Returning to Kajabi’s features, Kajabi has a very intuitive interface that allows you to perform all the functionalities without coding. Apart from its features, it also allows you to connect with other applications to use advanced marketing features, website building, and CRM. This becomes possible thanks to its third-party integrations.
Here is a list of everything Kajabi offers:
- Drag and drop website builder
- Drag and drop landing page maker
- Email marketing and automation tools
- Website themes and templates
- Quizzes and assignments
- Ideal classroom environment to choose from
- Blogging platforms
- Sales funnel templates
- Marketing templates
Features: Kartra Vs Kajabi
Page Builder and Editor
Kartra
Kartra has a robust drag-and-drop page builder and editor, which requires no coding. It comes with over 500 customizable page designs and section templates. You can choose from pages like sales, lead capture, checkout, etc., and customize as per your requirements.
All designs are responsive and work efficiently on mobile, desktop, laptop, and tablet devices. In addition, they are integrated with tools like analytics and split testing, which helps businesses understand which design works best with the target audience.
You can change the content in sections or the entire page together. Its drag-and-drop editor makes it simple to pick and choose what you want to adjust and edit. You can choose a blank canvas and start building your landing pages from scratch. It lets you add multiple sections to a single page, like a feature, CTA, navigation bar, hero section, testimony, and more.
It lets you create pop-ups and footers for your web pages with responsive designs. With its A/B split testing, you can compare up to four designs on the same page in real-time to see which delivers the highest conversion rate.
You can connect your landing pages to Kartra checkouts and enable upselling through order bumps and upsell features.
Kajabi
Kajabi also has a powerful drag-and-drop website builder, requiring no coding. It helps you create entire websites, standalone pages, and sales funnels. Also, it has hundreds of templates for sales pages, lead pages, home pages, and more.
You can build a webpage using the page builder and theme editor simultaneously. The page builder lets you edit sections and subsections of the webpage, while the theme editor lets you change the color, font, and style.
You can customize the pages with Kajabi by changing all colors, sections, mobile responsiveness, and more. You can also add social media links to the page to easily navigate other platforms.
Winner
In this section of Kartra Vs Kajabi, Kartra is a winner as its page builder editor is more robust and provides more elements than Kajabi.
Lead Generation
Kartra
Kartra’s lead generation tool collects customer information and their behavior. This makes you understand and assess how customers interact with your website and react to the product. As a result, you will know if your sales funnel was performing as expected. Kartra’s unified lead system is called Kartra leads. It gives you an overview of all your leads in a single window.
Kartra assigns automated lead scores to your leads. This helps the business recognize its best and highest paying customers so you can focus more on those customers and maximize the sales opportunities. Furthermore, it comes with a lead tracker that ensures that you are aware of the moves of your leads. By this, you can assess if there are any problems with your product page, making you lose customers.
Kajabi
Kajabi’s lead generation system works on a contract basis. Contacts can be leads or clients. It allows you to import contacts from third-party applications through its integrations, and you can import a contact segment or the entire list with this feature.
You can add tags, grant offers, and subscribe your leads to your marketing campaigns in a single click. It comes with powerful analytics that helps you track and monitor your leads. It collects information and provides you with your customer behavior. You can make your next move and identify improvement areas based on this.
Winner
Kartra is a sales funnel platform whose main focus is on lead collection and converting leads to buyers. Kartra’s lead generation is better than Kajabi’s, so in this section, Kartra is the winner.
Membership Sites
Kartra
Kartra enables you to create attractive membership sites. It has built-in video and audio tools that help you upload content on the Kartra server. With Kartra, there is a limit on the content size you can upload on membership sites based on the pack you choose.
Membership site builder also comes with a multiple payments option. This helps you charge for your content with multiple gateways without any issues. Also, the membership site automatically generates usernames, passwords, and login pages once a user signs up.
You can also drip-schedule your content ahead of time, lure your customers with special coupons and discounts, and upload digital downloads. Kartra gives you a holistic membership solution.
Kajabi
Kajabi has the most powerful tools for building membership sites. Since it sells online courses, it ensures you create the best membership site.
It comes with various product themes, ensuring that your site matches your business’ vision. The themes or templates are fully customizable and enable you to curate the page per your requirements. It also comes with a media player for audio, PDF documents, and videos you can upload to the site.
You can add social media links, custom domains, blogs, comments, FAQ sections, and more with Kajabi on the membership sites. It is an end-to-end course builder, so it makes sure that no feature remains untouched.
It is perfect for online course creators because it does not put a maximum cap on the number of streaming and downloads happening on the website.
Kajabi ensures your recurring revenue is safeguarded. It also charges no transaction fees on transactions.
Winner
Kajabi is a learning management system, and its main focus is creating courses and a membership site. Its membership sites are much better than Kartra. If you are looking for a membership site, Kajabi is a better Kartra alternative. In this section, Kajabi is the winner.
Email Marketing and Automation
Kartra
Kartra comes with Kartra Mail that you can use for advanced email marketing and automation. It optimizes email communications and personalizes emails based on customers’ behaviors automatically.
It sets up automation based on facts if customers have opened the mail, subscribed to it, clicked on a link, purchased a product, have some products in their cart, and more. The tool ensures that it sends the customers a mail that makes them act.
It tracks every move your customer makes, from clicking on a link to buying a product. You can split-test your emails to understand the top-performing subject line, content, time, geographic area, etc.
Kajabi
Kajabi also comes with email marketing features and automation. Though Kajabi email marketing is not as advanced as Kartra, it does the work. With Kajabi, you can also customize campaigns to generate leads.
It allows you to broadcast emails to the entire customer list or a segment of customers. You can segment your customers with Kajabi to segregate customers based on new vs. repeated, domestic vs. international, and more. You can personalize these emails to whatever extent you may like.
Kajabi tracks your lead’s life cycles and tags them based on campaigns. After that, you can continue mailing campaigns that suit their requirements.
Winner
In this section, Kartra is a clear winner.
Sales Funnels and Campaign Builder
Kartra
Kartra’s sales funnels feature allows you to create custom sales funnels from scratch. It also comes with several templates which you can edit either fully or partially.
Kartra’s Done For You campaign is a feature that provides you with fully built and functional sales funnels. These campaigns have automation, email marketing, pages, tagging, and similar aspects already set up. So, import it and let the sales funnel do the rest of the job.
If you like someone else’s campaign, you can import it from other members on Kartra. Not only that, if you think you have built a converting sales funnel, you can sell it on Kartra’s marketplace.
Kajabi
Kajabi’s sales funnel builder is a great tool with several features. However, it does not come with the advanced features available on Kartra. This funnel builder is called Pipelines and comes with templates that provide you with layouts for the sales funnel.
You can customize all pages of the sales funnel as you like. You can adjust particular sections of the pages if you like. It allows basic customizations, and you can build a sales funnel from scratch.
Winner
Kartra is a sales funnel builder that has more features than Kartra. You can import and export the funnel as well. Kartra is a winner in this section.
Course Builder
Kartra
Kartra comes with a course creator. However, it is not as advanced as Kajabi, but you can create membership portals, online course subscriptions, and more. In addition, you can use the payment option in Kartra to sell the course as a one-time access course or a recurring membership.
It allows you to create different modules and posts for a single lesson in a particular course. Also, you can add videos, audio, text, and PDFs to the course. Each lesson can include a downloadable file and links to additional reading material. The drag-and-drop blocks help in adding several page sections.
Kajabi
Kajabi’s course builder is extremely robust and has many functionalities. It helps you create converting membership sites and use drag-and-drop elements to make the interface attractive.
It comes with multiple product templates you can choose from. The course allows you to upload videos, audio, text, and PDFs and is divided into modules and lessons. You can also add logos and header images, and links and files can be attached for students to access.
Each lesson has automation features that help students’ complete lessons, track progress, and more. In addition, the course builder is fully customizable and better than Kartra.
Kajabi has also introduced an AI creator hub. With this, with just a prompt, the AI will create a course outline in the blink of an eye.
Winner
In this Kartra vs Kajabi comparison, Kajab is the winner.
Video Hosting
Kartra
Kartra’s powerful video hosting feature enables video marketing to generate sales. It offers CTAs, user tagging, and sign-up forms in videos – making it one of the few platforms offering so. Also, it offers five different types of CTAs to add to the video.
Not only that, but it also allows you to customize the appearance of your video from scratch. From changing colors to enabling or disabling controls, you can add splash screens and much more with Kartra’s video player.
Further, you can embed your videos on any web page, add closed caption texts to your videos, and have total control over your videos. It also gives detailed video analytics that provides information on how much content has already been viewed and its performance.
Kajabi
Kajabi offers impressive video hosting features as well. It offers unlimited video hosting, unlike Kartra, making it a more flexible platform. It allows you to upload content from different sources seamlessly. Like Kartra, Kajabi also gives you detailed analytics about the performance of your video content.
However, Kajabi does not allow you to include CTAs in videos like Kartra and has fewer marketing features than Kartra.
Winner
Kajabi is a winner in this section, as it allows you unlimited video hosting.
Differences between Kartra and Kajabi
- Kartra is an end-to-end marketing platform for both physical and digital products, whereas Kajabi is an end-to-end online course builder and marketing tool
- Kartra comes with a built-in calendar, whereas Kajabi does not
- Kartra has a marketplace that allows you to buy and sell products, but Kajabi has none
- Kartra provides different video hosting bandwidth for different plans, but Kajabi has unlimited bandwidth with all plans
- Kartra’s video features are interactive, but Kajabi’s are not
- Kartra has no comment section on video pages, whereas Kajabi does under every video
- Kartra is helpful in CRM, but Kajabi only focuses on selling online courses
- Kajabi has a mobile app, but Kartra does not
- Kajabi offers a 14-day trial period, while Kartra offers a 30-day trial period.
Similarities between Kartra and Kajabi
- Both Kartra and Kajabi offer a strong affiliate management program
- Both allow you to build a website and launch it seamlessly
- Both platforms come with a drag-and-drop editor that helps you create multiple pages
- Both platforms give you a period to try out the platforms
- Both offer hundreds of templates to choose from
- Both platforms have powerful marketing tools that help optimize workflow
- Both help in creating and converting landing pages
- Both platforms have several integrations that help you market, sell, and manage
- Both Kartra and Kajabi have quizzes and surveys
- Both provide a learning center to teach you about the products
- Both platforms have a Facebook community support
Support – Kartra Vs Kajabi
Kartra
Kartra has strong customer support with a dedicated helpdesk. Its helpdesk offers support in four different forms: training center (Katranaut), Facebook group, live support, and emailing support. This helps customers solve their queries round the clock as the support team is functional on all days of the week, 24*7.
They also have a live chat support team to cater to your queries. They are available from Monday to Friday, 8:00 AM to 12:00 PM and 12:00 AM to 4:00 AM US Pacific Time.
Kartra’s helpdesk offers services like ticketing, knowledge base management, and more, replacing all third-party help desk management tools. It also allows customers to book appointments with their Calendar integration.
Kajabi
Kajabi also has strong customer support but not a dedicated helpdesk solution. Instead, it offers a 24/7 live chat feature that helps solve queries irrespective of the tie. The online training portal they call Kajabi University consists of video materials that guide you through the platform and builders. Kajabi also has a Facebook community that has 46,000+ members.
Since Kajabi does not have a Calendar feature, customers cannot book appointments in real-time but can mail them in case of any issue.
Winner
Kartra and Kajabi both offer responsive and helpful support. It is a tie in this section.
Review Ratings on Reviews Site – Kartra Vs Kajabi
Here is the Kartra review on Capterra
Below is the Kajabi review on Capterra
Kartra has 4.5-star ratings from 161 users, and Kajabi has 4.4-star ratings from 173.
Both software are almost equally popular on Capterra with similar ratings. However, there is one area where Kartra is ahead of Kajabi, i.e., “Likelihood to recommend.”
Over 82% of users voted to recommend Kartra to other users, while only 72% did the same for the Kajabi.
Pricing – Kartra Vs Kajabi
This Kartra vs. Kajabi post will only be complete if we discuss the pricing of these two platforms.
This Kartra vs. Kajabi post will only be complete if we discuss the pricing of these two platforms.
Kartra
Kartra has four different plans that you can choose from, namely:
Starter Plan
This plan costs $99 per month (billed annually) and is the cheapest plan, that offers the following features
- 2,500 leads
- Unlimited emails and SMS
- 1 custom domain
- Unlimited pages
- 50 GB bandwidth
- Unlimited videos
- Unlimited products
- 100+ done-for-you funnels
- 1 language
- 5 team member
- Unlimited membership
- Advanced analytics
Growth Plan
The Growth Plan of Kartra is their best value and the most popular plan because here you get hands-on access to a good set of features at a value for money rates. The plan costs $189 per month, billed annually, and includes the following features:
- 12,000 leads
- Unlimited emails
- Unlimited pages
- Unlimited bandwidth
- Unlimited videos
- Unlimited products
- 10 team members
- Unlimited membership sites
- Helpdesk connections
Features that you get in the Growth plan but not on the Starter plan:
- Kartra agency
- 3 custom domains
- Advanced automations
- Unlimited language
- Funnel simulation – Funnel Earning Forecasting
- Surveys & Quizzes
- Webinars – 300 attendees
- Webinar Presenters – 6
- Affiliate Management
Professional Plan
This plan costs $429 per month, billed annually. The Professional plan includes the following features:
- 25,000 leads
- Unlimited emails
- Unlimited pages
- Unlimited bandwidth
- Unlimited products
- Unlimited videos
- Unlimited membership sites
- Unlimited helpdesk connections
- 20 team members
- Kartra Agency
Here are the features that you get in the Professional plan but not in the Growth plan:
- 5 custom domains
- Webinars – 1000 attendees
- Real-Time Funnel Analytics
- Helpdesk live chat
Apart from these three plans, there is one more plan that is called the Enterprise plan. As the name suggests, the plan is to cater to the needs of large organizations. You will need to contact them to learn about the pricing and offerings of this plan.
Kajabi
Kajabi has three plans that are discussed below:
Basic Plan
The basic plan costs $119 per month, billed annually. It includes:
- 3 funnels
- 3 products
- Unlimited landing pages and marketing emails
- 10,000 contacts
- 1 admin user
- 1,000 active customers
- 1 website
- 0% transaction fee
- Webinars and events
- Ready to use templates
- Welcome and checking calls
- Assessments
- Automaton
- Chat support
- Kajabi University
Growth Plan
This plan costs $159 per month when billed annually and includes the following:
- 15 products
- Unlimited landing pages
- 15 funnels
- Unlimited marketing emails
- 25,000 contacts
- 10,000 active customers
- 10 admin users
- 1 website
- 0% transaction fees
- Premade templates
- Webinars and events
- Assessments, quizzes, and surveys
- Welcome and check-in calls with onboarding specialists
- 24/7 chat support
- Affiliate program management
- Kajabi brand remover
- Advanced automation
- Kajabi University
Pro Plan
The pro plan costs $319 per month, billed annually. It includes:
- 100 products and funnels
- Unlimited marketing emails and landing pages
- 20,000 active customers
- 100,000 contacts
- 3 websites
- 25 admin users
- Code Editor
- Affiliate Program
- Advanced automation
- 24/7 chat support
- Ability to remove Kajabi branding
- Check-in and welcome call
- Assessments, quizzes, and surveys
- Webinars and events
- Premade templates
- 0% transaction fee
- Kajabi University
Conclusion – Kartra Vs Kajabi
Kartra and Kajabi are powerful platforms built for different things. Kartra offers robust marketing, website building, marketing, and CRM features, whereas Kajabi is the one-stop solution for building online courses. Hence, if your only goal is to build online courses, Kajabi is right for you. However, if you want to utilize other features like marketing, selling, customizations, and automation along with building courses and websites – Kartra is the best.
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I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
