Every business requires marketing tools to maintain and grow an online business, including email marketing, funnel building, webpage creation, and more. Marketing tools help a business sell products and increase revenue.
This Kartra Vs GrooveFunnels post compares two online platforms providing end-to-end marketing, sales, and after-sales support solutions.
Kartra is one of the best platforms in the market, with all-in-one features for building and running an online business. GrooveFunnels, on the other hand, is also known to provide multiple marketing features and build funnels, similar to Kartra, as the name suggests.
Kartra Vs GrooveFunnels
What is Kartra?
Kartra is an end-to-end marketing platform that uses automation to help grow a business. It has many powerful features built into the platform, and a single subscription can give you access to most of them. With Kartra, you can do everything from hosting videos and building online courses to automating payments.
What is GrooveFunnels?
GrooveFunnels is an all-in-one sales funnel platform that helps businesses manage customer relationships. Its features include lead generation, option forms, email marketing, ticketing systems, and more. However, over the years, GrooveFunnels’ support has declined; these days, they do not respond to support queries.
Features: Kartra Vs GrooveFunnels
Landing Page and Funnel Builder
Kartra
Kartra is known for having one of the most powerful landing page and funnel builders. It has several tools and a drag-and-drop editor, making landing page and funnel creations seamless. In addition, you can easily create main web pages, thank you pages, home pages, checkout pages, and much more using Kartra’s hundreds of templates.
It also has a built-in form builder as a core feature that helps businesses customize pre-made templates end-to-end. If you want to start building from scratch, that is also an option with Kartra’s landing page and funnel builder. To have a successful marketing campaign, Kartra ensures you have a qualified sales funnel template pre-made to use in seconds.
Through its A/B split testing feature, you can build and publish multiple pages to see which performs better.
GrooveFunnels
GrooveFunnels’ landing page builder loads quickly and supports several customizations. The pages built on the platform are both mobile and desktop-friendly. Like Kartra, it also offers several pre-made templates, and if you want to build a page from scratch, the intuitive drag-and-drop editor does what is needed.
However, its drag-and-drop builder is less seamless than Kartra’s and offers fewer templates.
GrooveFunnels has features like pop-ups, progress bars, customizable sales funnels, and more. However, it offers fewer marketing tools than Kartra, and its A/B split testing is less efficient.
Winner
Kartra is the winner here with an advanced page and funnel builder.
Membership Site Builder
Kartra
Kartra has a built-in membership site-building tool with many customizable features. This allows you to build a fully functional membership site for your online business within a few hours. The platform supports several formats and can host audio, videos, and texts. It also supports drip content.
Kartra has a progressive tracker for the membership site analysis that tracks all subscribers’ activities. The analysis provides detailed information about consumer behavior and preference, based on which you can tweak your content. It allows the creation of multiple membership sites, which can be tracked from a single desktop.
GrooveFunnels
With GrooveFunnels, you can also create membership sites. It lets you host membership content, virtual summits, online courses, and more. However, the platform has yet to become fully equipped with features that will support you end-to-end in creating membership sites like Kartra.
Winner
The winner here is Kartra, which takes care of everything from A to Z, unlike GrooveFunnels.
Email Marketing
Kartra
Kartra has many advanced email marketing tools that make creating appealing emails seamless and sending them to thousands of contacts in one go. It also comes with autoresponder tools that respond to queries automatically and create a ticket to solve any issues.
The platform enables you to track open rate, click rate, and similar metrics about user behavior on the dashboard. This makes email marketing and CRM powerful through Kartra.
The email automation system has a user-friendly interface and works without any lag. Its email manager ensures you can schedule emails, track responses, and send multiple emails if required.
Kartra has an email split testing function, which works similarly to the web page split tester. You can split-test the email title and content, compare them, check which performs better, and increase the open rate.
On the other hand, its lead scoring tool scores leads based on their purchase behavior, letting you know more about the target audience. This helps in creating successful marketing campaigns.
GrooveFunnels
GrooveFunnels’ email marketing and automation feature, GrooveMail, is also powerful enough to run successful marketing campaigns. It has tools that help increase conversion rates and generate new leads. Even though its automation system has a little lag, unlike Kartra’s, the platform is well-equipped with advanced features to build extensive mail lists.
Its features help in tagging and segmenting leads, gaining insights into customer behavior, and increasing engagement. It also allows you to customize automated sequential email marketing campaigns, send broadcast messages, run targeted projects, and more. With GrooveFunnels, you can choose from various email templates to build your customer base.
Winner
This section has a tie; both platforms have advanced and powerful email marketing automation features.
Video and Webinar Hosting
Kartra
Kartra does not have an in-built webinar hosting platform. But that does not mean you cannot host a webinar with Kartra. Instead, you can use WebinarJam, fully integrated with Kartra, and host your webinars without hassle.
It also has strong integrations with other applications that support video hosting. This allows your business to host and customize videos seamlessly. Other online marketing tools can be combined with the video hosting feature to improve the experience.
GrooveFunnels
Unlike Kartra, GrooveFunnels has an in-built feature supporting live and recorded webinars. The platform allows you to upload unlimited videos while enjoying immense flexibility. You can also host videos and play recorded sessions.
Winner
GrooveFunnels is the clear winner in this section because it directly supports video and webinar hosting.
Knowledge Base
Kartra
Kartra has a strong knowledge base portal with an end-to-end helpdesk. It has a solid ecosystem of available documents and articles, making it easy for businesses to understand how to use the platform effectively.
Its learning center, Kartranaut, features consistently updated articles that train users on every feature listed on Kartra. Next, its account management system ensures your account is free from mishandling.
With this, you can connect custom domains, manage your team, and more. They also offer round-the-clock product and billing support, making it seamless for the business to reach out to the Kartra team anytime.
Three other knowledge base features of Kartra are:
- Facebook community with hundreds of people helping each other, discussing sales funnel strategies, developing marketing ideas, and more.
- “Submit a feature request” to add a new feature to the platform.
- Technical documentation that answers all advanced software-related questions.
GrooveFunnels
GrooveFunnels has an outdated knowledge base. It has a few outdated articles that do not help users. Even the current video tutorials on the platform are obsolete since GrooveFunnels often changes its processes and layouts. As a result, the tutorials and webinars do not provide in-depth knowledge of GrooveFunnels’ features.
Winner
Kartra is the clear winner in this Kartra Vs GrooveFunnels section, as it has a pool of resources to read through.
eCommerce
Kartra
Kartra comes with powerful eCommerce features that help advance your brand. It has tools like payment processing, on-click checkouts, and secure transactions that merchants require. It also has advanced features that compel potential buyers to complete their orders, reducing cart abandonment.
With Kartra, you can build attractive order confirmation pages, checkout pages, and pop-ups that encourage users to buy the product. Once an order is placed, the eCommerce tools ensure that you receive all information about the customer, they receive the order information, and you can track the clients and their packages.
The client names and information are also saved in history so that you can contact them later via email marketing tools.
GrooveFunnels
GrooveFunnels also has some eCommerce features, a friendly interface, and support for campaign creation. Its search bar, cart checkouts, search filters, eBay branded link, product view, category view, and PayPal checkout features ensure that consumers have a hassle-free purchasing experience.
It also has a feature that allows customers to save products they are interested in and purchase them later.
Winner
In this Kartra Vs GrooveFunnels section, Kartra is the winner because of its overpowering number of features that make your eCommerce business flourish.
Lead Generation
Kartra
Kartra has advanced lead generation and management tools that help your business grow. It helps you create responsive opt-in forms that enable visitors to subscribe to newsletters, blogs, and websites. Its email tracker assists in further marketing the product.
The platform shows you exactly how your lead sees the product and allows you to make necessary changes. The lead forms generation technique increases the audience base. The platform’s drag-and-drop builder helps you create designs and HTML codes for data collection and configuration. With this feature, you can even import and export data.
Features like lead capture, scoring, nurturing, and segmentation help manage your audience.
GrooveFunnels
With GrooveFunnels’ lead generation tools, you can do basic lead generation and management, if not all. Its GrooveVideo functionality is especially useful in creating videos for lead generation.
With GrooveFunnels, you can access several countdown timer designs, elements, wireframes, process bars, pop-ups, and more that make your pages attractive. In addition, it has over a hundred blocks and designs that help the business generate more revenue through aesthetics.
Winner
Even though both platforms have several lead generation tools, Kartra wins this one as it has more advanced tools that generate and manage leads.
Affiliate Program
Kartra
Kartra’s affiliate program has several tools that help affiliate marketers generate income, automate processes, and scale the business. In the Kartra marketplace, you will find over 75 merchants offering several features like:
- Bitcoin cloud mining service
- Blockchain-powered trading platforms
- Domain Registration
- Web hosting service
- Bitcoin exchange with high cryptocurrency deposit limits
It also offers users high commission rates, directly credited to their account once a customer purchases with their code. The commissions are as follows:
- 10% for each second-tier partner referral sale made every month
- A flat 40% commission on every sale
Kartra’s affiliate management program also includes tracking tools for monitoring advertising campaigns. It offers features for site builders, commission management, web hosting, payment provider services, and even auto-trading.
GrooveFunnels
GrooveFunnels also has a strong affiliate management system that allows you to monetize website traffic. It promotes your business through affiliate links, text links, banners, and blog posts.
It has a separate affiliate program for bloggers and content publishers who can earn by writing on the website. Online marketers can join this program for free; if you are active, commissions will pour in.
Here are the commissions you can earn through GrooveFunnels’ affiliate management program:
- 0% for each member through each sale made through an affiliate link
- 20% commission for a publisher in the free plan
- 40% commissions for publishers for a lifetime member
- $25-$500 commissions per sale as per volume
- $500 mark establishes a separate 20% commission
However, there is one issue. GrooveFunnels does not pay its affiliates. I am their affiliate and have sold several subscriptions, but have not paid me for several months. Currently, they have yet to respond to my support requests.
Winner
Kartra is a winner in this section as it pays its affiliates on time. Unfortunately, GrooveFunnels does not pay, so joining its affiliate program is useless.
Differences Between Kartra and GrooveFunnels
- Kartra has a video hosting feature but not a webinar, but GrooveFunnels has a webinar hosting feature but not videos
- Kartra has extremely strong support, whereas GrooveFunnels’ support team hardly ever responds to queries
- Kartra has more affordable plans than GrooveFunnels if we compare features
- GrooveFunnels offers many more free and unlimited features in their free plans compared to Kartra
- Kartra uses traditional techniques and has an old-fashioned interface, whereas GrooveFunnels is more modern
- GrooveFunnels loads faster than Kartra
- Kartra has a special Done For you campaign feature that saves time, whereas GrooveFunnels has no similar feature
- Kartra has one-click integration for trackable campaigns, whereas GrooveFunnels does not
- Kartra offers higher commissions to affiliates than GrooveFunnels
Similarities Between Kartra and GrooveFunnels
- Both are all-in-one digital marketing solutions
- Both platforms do not require any coding to build sales funnels and webpages
- Both offer hundreds of templates
- Both have strong third-party integrations
- Both can build membership sites
- Both have a strong marketplace
- Both offer analytics and data to track user behavior
- Both have the motive to create high-converting pages
- Both are suitable for small and big businesses, online marketers, or individuals
- Both platforms allow behavioral tracking and automated workshops
Support
Kartra
Kartra has an extremely strong support team available 24/7 to solve your queries. In addition, they have a live chat available 24/7 and an automatic email ticketing system. Kartraverse also offers its users training on all features. Kartra users have repeatedly mentioned how phenomenal Kartra support is, with an advanced helpdesk that covers possibly everything.
Kartra has a blogging portal with support articles. This section covers everything from what is “done for you” campaigns to how to use split testing, marketing tools, and more. It covers various topics and is updated with newer platform additions.
GrooveFunnels
GrooveFunnels’ support is, in all honesty, good for nothing. The support team hardly ever responds and is completely inactive. Hence, customer support lags. Furthermore, they often do not generate auto-ticket responses, so support requests never receive an answer.
On Facebook Group, they block messages if a user asks for help or wants to share their experience with support.
On the website, GrooveFunnels claims to have support through mail, Facebook community, and live chat. However, none of it is even close to being active.
Winner
Kartra is the winner here.
Pricing
Kartra
Kartra has three pricing plans as follows:
- Starter: The price is 79 USD per month.
- Growth: The price is 99 USD per month.
- Professional: The price is 549 USD per month.
Click Here to Open an Account with Kartra
GrooveFunnels
Groove.cm changes its pricing very often, so I am not providing a screenshot but instead giving you a direct link.
You can visit the above page to see their current pricing.
Conclusion
If you want to scale your business through marketing tools, Kartra is the right choice for you. Considering Kartra has much better support and more advanced features, it overpowers GrooveFunnels. All in all, when comparing Kartra Vs. GrooveFunnels, choose Kartra.
Some links in this post are affiliate links, and I will earn a commission if you purchase after clicking. Please understand that I recommend these resources because they are useful, not just because of my commissions. Please only purchase if you need the materials to achieve your goals. Read the disclaimer.
I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
