Every business requires powerful marketing tools to maintain and grow an online business, from email marketing, funnel building, webpage creation, and much more. Marketing tools are helpful for a business to sell products and increase revenue.
This Kartra Vs GrooveFunnels post compares two online platforms providing end-to-end marketing, sales, and after-sales support solutions.
Kartra is one of the best platforms in the market, with all-in-one features to build and run an online business. GrooveFunnels, on the other hand, is also known to provide multiple marketing features and build funnels, similar to Kartra, as the name suggests.
Kartra Vs GrooveFunnels
What is Kartra?
Kartra is an end-to-end marketing platform with automation that helps grow a business. It has many powerful features in-built into the platform, and a single subscription can give you access to most of them. You can do everything from hosting videos and building online courses to automating payments with Kartra.
What is GrooveFunnels?
GrooveFunnels is an all-in-one sales funnel platform that helps businesses with customer relationship management particularly; it has features that cater to lead generation, option forms, email marketing, ticketing systems, and more. However, over the years, GrooveFunnels; support has declined; these days, they do not respond to support queries.
Features: Kartra Vs GrooveFunnels
Landing Page and Funnel Builder
Kartra
Kartra is known to have one of the most powerful landing pages and funnel builders. It has several tools and a drag-and-drop editor, making landing page and funnel creations seamless. In addition, you can easily create main web pages, thank you pages, home, checkout, and much more using Kartra’s hundreds of templates.
It also has a built-in form builder as a core feature that helps businesses with end-to-end customization of pre-made templates. If you want to start building from scratch, that is also an option with Kartra’s landing page and funnel builder. To have a successful marketing campaign, Kartra ensures you have a qualified sales funnel template pre-made to use in seconds.
You can build multiple pages and publish them to see which performs better through the platform’s A/B split testing feature.
GrooveFunnels
GrooveFunnels’ landing page builder loads quickly and supports several customizations. The pages built on the platform are both mobile and desktop friendly. Like Kartra, it also offers several pre-made templates to choose from, and if you want to build a page from scratch, the intuitive drag-and-drop editor does the needful.
However, its drag-and-drop builder is less seamless than Kartra’s and offers fewer templates.
GrooveFunnels has features like pop-ups, progress bars, customizable sales funnels, and more. However, it offers lesser marketing tools when compared to Kartra, and its A/B split testing is less efficient.
Winner
Kartra is the winner here with an advanced page and funnel builder.
Membership Site Builder
Kartra
Kartra has a built-in membership site-building tool with many customizable features. This allows you to build a fully-functional membership site for your online business within a few hours. The platform supports several formats and can host audio, videos, and texts. It also supports drip content.
Kartra has a progressive tracker for the membership site analysis that tracks all subscribers’ activities. The analysis provides detailed information about consumer behavior and preference, based on which you can tweak your content. It allows the creation of multiple membership sites, which can be tracked from a single desktop.
GrooveFunnels
With GrooveFunnels, you can also create membership sites. It lets you host membership content, virtual summits, online courses, and more. However, the platform has yet to become fully equipped with features that will support you end-to-end in creating membership sites like Kartra.
Winner
The winner here is Kartra, which takes care of everything from A to Z, unlike GrooveFunnels.
Email Marketing
Kartra
Kartra has many advanced email marketing tools that make it seamless to create appealing emails and send them to thousands of contacts in one go. It also comes with autoresponder tools that respond to queries automatically and creates a ticket to solve any issues.
The platform enables you to track open rate, click rate, and similar metrics about user behavior on the dashboard. This makes email marketing and CRM powerful through Kartra.
The email automation system has a user-friendly interface and works without any lag. Its email manager ensures you can schedule emails, track responses, and send multiple emails if required.
Kartra has an email split testing function, which works similarly to the web page split tester. You can split-test the email title and content, compare them, check which one performs better, and increase the open rate.
On the other hand, its lead scoring tool scores leads based on their purchase behavior, letting you know more about the target audience. This helps in creating successful marketing campaigns.
GrooveFunnels
GrooveFunnels’ email marketing and automation feature called GrooveMail is also powerful enough to run successful marketing campaigns. It has tools that help in increasing conversion rates and generating new leads. Even though its automation system comes with a little lag, unlike Kartra’s, the platform is well-equipped with advanced features to build extensive mail lists.
It has features that help in tagging, segmenting leads, gaining insights into customer behavior, and increasing engagement. It also allows you to customize automated sequential email marketing campaigns, send broadcast messages, run targeted projects, and more. To build your customer base, you can choose from various email templates with GrooveFunnels.
Winner
This section has a tie; both platforms have advanced and powerful email marketing automation features.
Video and Webinar Hosting
Kartra
Currently, Kartra does not have an in-built webinar hosting platform. But that does not mean you cannot host a webinar with Kartra. Instead, you can use an application like WebinarJam, fully integrated with Kartra, and host your webinars without hassle.
Also, it has strong integrations with other applications that support video hosting. This allows your business to host and customize videos seamlessly. It also has other online marketing tools that can be clubbed together with the video hosting feature to improve the entire experience. Unfortunately, video hosting is something that GrooveFunnels do not strongly support.
GrooveFunnels
GrooveFunnels, unlike Kartra, supports live and recorded webinars with an in-built feature. You can upload unlimited videos with the platform while enjoying immense flexibility. You can host videos and play recorded sessions.
Winner
GrooveFunnels is the clear winner in this section because it directly supports video and webinar hosting.
Knowledge Base
Kartra
Kartra has a strong knowledge base portal with an end-to-end helpdesk. Furthermore, it has a solid ecosystem of available documents and articles, making it easy for businesses to understand how to use the platform effectively.
Its learning center, called Kartranaut, comes with updated articles consistently, which trains users with every feature listed on Kartra. Next, its account management system ensures your account is free from mishandling.
With this, you can connect custom domains, manage your team, and more. They also offer round-the-clock product and billing support, making it seamless for the business to reach out to the Kartra team anytime.
Three other knowledge base features of Kartra are:
- Facebook community with hundreds of people helping each other, discussing sales funnel strategies, developing marketing ideas, and more.
- “Submit a feature request” to add a new feature to the platform.
- Technical documentation that answers all advanced software-related questions.
GrooveFunnels
GrooveFunnels has an outdated knowledge base. It has a few outdated articles, which are not helping users. Even the current video tutorials on the platform are obsolete since GrooveFunnels often changes their processes and layouts. As a result, the tutorials and webinars do not provide in-depth knowledge of GrooveFunnels’ features.
Winner
Kartra is the clear winner in this Kartra Vs GrooveFunnels section, as it has a pool of resources to read through.
eCommerce
Kartra
Kartra comes with powerful eCommerce features that help in taking your brand ahead. It has tools like payment processing, on-click checkouts, and secure transactions that merchants require. It also has advanced features that compel potential buyers to complete their orders, reducing cart abandonment.
With Kartra, you can build attractive order confirmation pages, checkout pages, and pop-ups that encourage users to buy the product. Once an order is placed, the eCommerce tools ensure that you receive all information about the customer, they receive the order information, and you can track the clients and their packages.
The client names and information is also saved in history for you to reach out to them later via email marketing tools.
GrooveFunnels
GrooveFunnels also has some eCommerce features, a friendly interface, and support for campaign creation. Its search bar, cart checkouts, search filters, eBay branded link, product view, category view, and PayPal checkout features ensure that consumers have a hassle-free experience while purchasing.
It also has a feature that allows customers to save products they are interested in and purchase them later.
Winner
In this Kartra Vs GrooveFunnels section, Kartra is the winner because of its overpowering number of features available to make your eCommerce business flourish.
Lead Generation
Kartra
Kartra has advanced lead generation and management tools that help your business grow. It helps you create responsive opt-in forms that enable visitors to subscribe to newsletters, blogs, and websites. Its email tracker assists in marketing the product further.
The platform shows you exactly how your lead sees the product and makes changes if required. The lead forms generation technique increases the audience base. Its drag-and-drop builder helps you create designs and HTML codes for data collection and configuration. With this feature, you can even import and export data.
Features like lead capture, lead scoring, lead nurturing and lead segmentation help manage your audience.
GrooveFunnels
With GrooveFunnels’ lead generation tools, you can do basic lead generation and management, if not all. Its GrooveVideo functionality is especially useful in creating videos for lead generation.
With GrooveFunnels, you get access to several countdown timer designs, elements, wireframes, process bars, pop-ups, and more that make your pages attractive. In addition, it has over a hundred blocks and designs that help the business generate more revenue through aesthetics.
Winner
Even though both platforms have several lead generation tools, Kartra wins this one as it has more advanced tools that generate and manage leads.
Affiliate Program
Kartra
Kartra’s affiliate program comes with several tools that help affiliate marketers generate income, automate processes, and scale the business. In the Kartra marketplace, you will find over 75 merchants offering several features like:
- Bitcoin cloud mining service
- Blockchain-powered trading platforms
- Domain registration
- Web hosting service
- Bitcoin exchange with high cryptocurrency deposit limits
It also offers users high commission rates, which are directly credited to their account once a customer purchases with their code. The commissions are as follows:
- 10% for each second-tier partner referral sale made every month
- A flat 40% commission on every sale
Kartra’s affiliate management program also comes with tracking tools that you can use to monitor advertising campaigns. Also, it offers features in site builder, commission management, web hosting, payment provider services, and even auto-trading.
GrooveFunnels
GrooveFunnels also has a strong affiliate management system that allows you to monetize website traffic. It promotes your business through affiliate links, text links, banners, and blog posts.
It has a separate affiliate program for bloggers and content publishers who can earn by writing on the website. Online marketers can join this program for free; if you are active, commissions will pour in.
Here are the commissions you can earn through GrooveFunnels’ affiliate management program:
- 0% for each member through each sale made through an affiliate link
- 20% commission for a publisher in the free plan
- 40% commissions for publishers for a lifetime member
- $25-$500 commissions per sale as per volume
- $500 mark establishes a separate 20% commission
However, there is one issue. GrooveFunnels does not pay its affiliates. I am their affiliate and have sold several subscriptions, but they have not paid me for several months. Currently, they have yet to respond to my support requests.
Winner
Kartra is a winner in this section as they pay their affiliate on time. Unfortunately, GrooveFunnels do not pay, so joining their affiliate program is useless.
Differences Between Kartra and GrooveFunnels
- Kartra has a video hosting feature but not a webinar, but GrooveFunnels has a webinar hosting feature but not videos
- Kartra has extremely strong support, whereas GrooveFunnels’ support team hardly ever responds to queries
- Kartra has more affordable plans than GrooveFunnels if we compare features
- GrooveFunnels offers many more free and unlimited features in their free plans compared to Kartra
- Kartra uses traditional techniques and has an old-fashioned interface, whereas GrooveFunnels is more modern
- GrooveFunnels loads faster than Kartra
- Kartra has a special Done For you campaign feature that saves time, whereas GrooveFunnels has no similar feature
- Kartra has one-click integration for trackable campaigns, whereas GrooveFunnels does not
- Kartra offers higher commissions to affiliates than GrooveFunnels
Similarities Between Kartra and GrooveFunnels
- Both are all-in-one digital marketing solutions
- Both platforms do not require any coding to build sales funnels and webpages
- Both offer hundreds of templates
- Both have strong third-party integrations
- Both can build membership sites
- Both have a strong marketplace
- Both offer analytics and data to track user behavior
- Both have the motive to create high-converting pages
- Both are suitable for small and big businesses, online marketers, or individuals
- Both platforms allow behavioral tracking and automated workshops
Support
Kartra
Kartra has an extremely strong support team available 24/7 to solve your queries. In addition, they have a live chat available 24X7 and an automatic email ticketing system. Kartraverse also offers its users training on all features. Kartra users have time and again mentioned how phenomenal Kartra support is, with an advanced helpdesk that covers possibly everything.
Kartra has a blogging portal with support articles. This section covers everything from what is “done for you” campaigns, how to use split testing, using marketing tools, and more. It covers a wide range of topics and is updated with newer platform additions.
GrooveFunnels
GrooveFunnels’ support is, in all honesty, good for nothing. The support team hardly ever responds and is completely inactive. Hence, it lags when it comes to customer support. Furthermore, they often do not generate auto-ticket responses, so support requests never receive an answer.
On Facebook Group, they block messages if a user asks for help or wants to share their experience with support.
On the website, GrooveFunnels claims to have support through mail, Facebook community, and live chat. However, none of it is even close to being active.
Winner
Kartra is winner here.
Pricing
Kartra
Kartra has five pricing plans. The four plans are given below. For the fifth “Enterprise Plan,” contact customer care for a quote.
Starter
Kartra’s starter plan costs $79 per month when billed annually and consists of:
- 2,500 leads
- 15,000 emails per month
- 1 custom domain
- 100-page hosting
- 50 GB bandwidth
- 50 videos hosting
- 20 products
- 1 team member
- 2 membership sites
- 1 helpdesk connection
Silver Plan
This plan costs $149 per month, billed annually, and includes:
- 12,500 leads
- Unlimited emails
- 3 custom domains
- Unlimited pages
- Unlimited bandwidth
- Unlimited videos
- Unlimited products
- Unlimited team members
- Unlimited membership sites
- Unlimited helpdesk connections
- Kartra agency
Gold Plan
This plan costs $229 per month, billed annually. It includes:
- 25,000 leads
- Unlimited emails
- 5 custom domains
- Unlimited pages
- Unlimited bandwidth
- Unlimited products
- Unlimited videos
- Unlimited membership sites
- Unlimited helpdesk connections
- Unlimited members
- Kartra Agency
Platinum Plan
This plan costs $379 per month billed annually and includes:
- 50,000 leads
- Unlimited emails
- 10 custom domains
- Unlimited Bandwidth
- Unlimited pages
- Unlimited products
- Unlimited videos
- Unlimited membership sites
- Unlimited helpdesk connections
- Unlimited team members
- Kartra Agency
Click Here to Open an Account with Kartra
GrooveFunnels
GrooveFunnels have changed its pricing multiple times. Once, they had a lifetime plan, then a monthly plan, then a lifetime plan again, and now a monthly plan.
Please check their website for their latest pricing after reading this comparison post if you are interested in using Groovefunnels services.
Free Plan
The free plan is the most basic plan of GrooveFunnels and does not require any credit card or future commitment. It includes:
- 2,500 emails every month
- 500 email contacts
- One website
- One custom domain
- 5 videos
- 5 received share funnels
- One membership
- One sales funnels
- One blog
- Unlimited posts
- Mobile app functionality
- Professional video hosting platform
- Affiliate management
- Blogging platform and expert SDEO
- Automated live webinars
- Membership site creation
- Online courses creation
- High-converting templates
- eCommerce store
- CRM tools
- Funnel builder
- Free website host provider
- Website builder
- Unlimited product selling with upsells, down sells, and bumps
- 25 pages of hosting
- 3% platform fee
- Stripe, GroovePay, and PayPal gateways
- Unlimited products
- 5 videos to host
- GrooveSell
Starter Plan
The starter plan costs $99 per month when billed monthly and includes:
- Everything in the free plan
- 5 custom domains
- Unlimited received share funnels
- 250 pages of hosting
- Free encoding
- 50 video hosting
- 5 memberships
- 5 team accounts
- 5,000 email contacts
- No platform fee
- No third-party payment processing fee
- 50,000 emails every month
- 5,000 email contacts
- GrooveMail
- GrooveLeads
- Email cart abandons
- Email users
- Email affiliates
Pro Plan
The pro plan is the most elite plan offered by the platform and costs $299 per month when billed monthly. It includes:
- Everything in the starter plan
- No platform fee
- 30,000 email contacts
- No third-party payment processing fee
- Unlimited emails every month
- Unlimited team accounts
- Free encoding
- Unlimited video hosting
- Unlimited memberships
- Unlimited page hosting
- Unlimited received share funnels
- Unlimited custom domain
Conclusion
If you want to scale your business through marketing tools, Kartra is the right choice for you. Considering Kartra has much better support and more advanced features, it overpowers GrooveFunnels. All in all, when comparing Kartra Vs. GrooveFunnels, choose Kartra.
I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
