Are you looking for a Kartra Vs Infusionsoft comparison article? You are in the right place.
Kartra and Infusionsoft are two popular online sales funnel platforms. In this article, I will clarify both Kartra and Infusionsoft and help you make an informed decision on which to pick.
We will go over these two software products in-depth and compare them. By the end of this article, you will better understand both Kartra and Infusionsoft, so stay tuned until the end.
Kartra Vs Infusionsoft (Keap)
Kartra, an all-in-one marketing platform, specializes in providing solutions that online businesses need in their day-to-day operations.
On the other hand, Infusionsoft is an email marketing and sales automation platform. In January 2011, Infusionsoft changed its name to Keap.
Both software provide similar solutions and services, so confusion arises about which one we should go with for our marketing and sales needs.
Let’s learn more about Kartra and Infusionsoft and which is better for your business.
What is Kartra?
Kartra is a one-stop solution for all your online marketing needs. Kartra can replace the other marketing applications or solutions that you have been using. And this capable software is not even a decade old. Genesis Digital founded Kartra in April 2018, and it has since established itself in the market and is reaching new heights.
Here are the tools Kartra offers to its customers:
- Drag and drop landing page builder
- Comprehensive view of all leads
- Drag and drop sales funnel builder
- Checkout solutions
- CRM Tools
- Email Marketing
- Email Automation
- Course Membership Portal Builder
- Helpdesk Portal
- Opt-in forms
- Affiliate Management Dashboard
- Kartra Expert Marketplace
There is more to Kartra than the above features.
Let’s briefly introduce the other contender to begin the comparison.
What is Infusionsoft (Keap)?
Infusionsoft is a 2001 sales and marketing automation platform founded by two brothers, Scott and Eric Martineau. They started and developed this automation software in a spare bedroom in California.
In 2019, Infusionsoft rebranded its name to Keap with respect to the growing entrepreneurs who keep growing and serving their customers even at chaotic times.
Keap comes with the following features:
- Marketing & Sales Automation
- Email Marketing
- CRM
- Sales Funnel
- Lead Magnet
- Landing Pages
- Appointment Scheduling
- Billing Software
That was the gist of the two marketing automation software companies. So, let’s dig deep into their competition and find the winner.
A Comparison of Features: Kartra Vs Infusionsoft
Before we start with a comparison of its features, check out this table.
Email Marketing and Automation
Let’s compare the first and most important feature of an online business: email marketing. First, let’s check how effectively these software get your emails into customers’ inboxes.
Kartra
One advantage of Kartra is that it has many tools within its platform that serve different purposes and are interconnected. For example, it has Kartra Pages for creating landing pages, and Kartra Leads for lead management. Similarly, for email marketing and automation, Kartra has Kartra Mail. Kartra Mail can replace your separate email marketing software if you are using any like Mailchimp, ConvertKit, AWeber, Constant Contact, etc.
Kartra Mail has all the features an entrepreneur needs for their business, from done-for-you gorgeous email templates with all the elements they require to email automation that sends emails based on the recipient’s behavior.
If we list some of the email marketing and automation features Kartra offers, they will include the following:
Kartra allows you to split-test your email campaigns and pick the better-performing one. In addition, you can make your email personalized with the help of custom tags. Kartra also gives you “If and Then” automation, where you can create email sequences based on the recipient’s response to your email. This allows you to run your email campaign on autopilot 24/7 for 365 days without the need to handle all the work manually.
Along with the abovementioned features, Kartra has advanced automation features, multiple triggering rules, SMS communication, and other marketing and automation features.
Infusionsoft (Keap)
Keap has also done well in this section. From stunning email templates to behavior-based email automation, Keap provides all the features necessary to remove chaos when sending emails to your customers’ inboxes. In addition, Keap offers analytical tools for campaign reporting to measure email performance and lets you A/B test your campaigns with up to five versions.
Keap also provides an auto segmentation facility; when a new user is added to the list, they will be automatically placed in sections based on their category. As a result, you can send them a customized email instead of a generic, vague email that generates no value.
Learn More on Keap Email Marketing
You can set up automation for recurring monthly or quarterly emails to clients after the first deal closes. This increases the conversion rate of recurring sales.
Verdict
Who wins in this Kartra Vs. Infusionsoft section? Though both software did a good job here, I would give this point to Kartra because of its ease of use and better deliverability.
Lead Management
As Kartra says, it is indeed the bloodstream of your business. Leads are those who may eventually buy what you are selling, and you must nurture them carefully. Let’s see how Kartra and Infusionsoft take care of the essential part of your business—leads.
Kartra
Kartra has Kartra Leads to provide lead management tools. As you can see in the image below, Kartra Leads provides a comprehensive view of your lead details in one place. From their joining date to the list or newsletter they are on, to their assigned tags, activities, and much more.
Kartra Leads allows you to follow your customer’s journey with you. You can assign a score to your leads based on their engagement and automate tags based on their score.
Infusionsoft (Keap)
Lead management in Infusionsoft is roughly the same as what we have discussed for Kartra. From generating leads to nurturing them to become paying customers, Keap provides all the tools you need.
Learn More about Keap Lead Management
You can organize your lead data, track your leads, score, and tag them. The scoring feature helps you identify which lead has the better chance of becoming a paid subscriber. Keap then helps you distribute those leads for advanced processes where your team can connect with them to close a deal.
Verdict
Though both Kartra and Infusionsoft (Keap) provide similar lead tracking features, Infusionsoft is ahead here by providing additional features like appointment scheduling and invoicing. It also has a better-looking lead dashboard than Kartra.
User Friendly
No matter how good the software is, if it is not user-friendly, it is a major setback for the software.
Kartra
One of the things about Kartra is that, despite providing so many tools under one umbrella, it is never confusing. On the contrary, users find it simple to use Kartra. And they figure out how to do stuff on their own, which is one thing that users search for in any online software.
I have used Kartra and never faced issues with its interface or finding what I was looking for.
Click here to Try Kartra for 30 days
Infusionsoft (Keap)
On the other hand, as compared to Kartra, Infusionsoft can do much better to improve its interface. Some users even refer to Infusionsoft as “Confusionsoft,” implying that the software needs some tweaking to make it more user-friendly.
Verdict
Kartra is a clear winner in this comparison.
Landing Pages
Landing pages are the first resource that your leads interact with. So, let’s see how these two programs fared regarding creating landing pages.
Kartra
First, you get over 500 professional landing page templates that are easily customizable. You can integrate the landing page with social media and leverage its potential. Whether you want to add or remove any element, or add any symbol or call to action button you can easily do that. You get templates for every page in Kartra, be it an offer page, a product page, or a checkout page. And you can do editing by dragging and dropping, which provides great flexibility.
Infusionsoft (Keap)
Infusionsoft also provides dozens of stunning landing page templates, and if you want to build one from scratch, you can do so. But one setback is that Infusionsoft has yet to provide many customization options on the landing page template. As a result, it restricts you if you want to edit an element on the landing page.
Verdict
Kartra wins this point thanks to its beautiful landing page templates, customization, and the ability to build a page from a blank canvas.
Integrations
Integration is the ability of your software to connect with other third-party applications and work smoothly to give you ease.
Kartra
Kartra has most of the essential online tools in its suite, which decreases the chances of needing a third-party application. Still, if you need to integrate with any other software, you can happily do that in Kartra, from PayPal, Kajabi, and Stripe to Zapier. With Zapier, Kartra can connect to more than 2,000 applications.
If your developers would like to integrate custom code with Kartra, they can do that with the help of APIs, custom codes, and IPN.
Infusionsoft (Keap)
Keap lets you integrate with Zapier to connect with 5,000+ other applications and work things out together. It also lets you integrate with any other app with its open API. You can even hire a Keap Certified Developer Partner to create custom integrations.
But I would give points to Kartra because of its detailed and simple technical documentation that will help you do the integration process smoothly. Besides, Kartra has many tools on its platform that an online entrepreneur needs, for which they do not need integrations.
Verdict
Kartra wins this point.
Reviews
Let’s have a look at what other users have to say about the two platforms. For this, we have trusted Capterra’s ratings. Capterra is a reliable source to believe in
Kartra
Kartra has been given a good 4.5 stars out of 5, rated by 161 users. This shows that people like using Kartra.
Infusionsoft (Keap)
On Capterra, Infusionsoft (Keap) has been given 4.1 stars out of 5 by 1266 users. This is an excellent score, as it has been rated by many users. This shows users are finding Keap to be a useful tool.
That was our comparison of the features. Let’s check the next deciding pillar of this comparison—pricing.
A Comparison of Pricing – Kartra Vs Infusionsoft
Kartra
Kartra
Kartra has four pricing plans for its users, depending on their needs.
The four pricing plans are Starter, Growth, Professional, and Enterprise (from lowest to highest).
Starter Plan
This plan starts at 119 USD per month, and if you opt for the annual plan, you get the plan for 99 USD per month, taking advantage of the 16% discount.
In this plan, you get:
- To send unlimited emails per month,
- To host 2,500 leads
- 1 custom domain
- Unlimited membership sites
- 5 member access
- To host unlimited pages
- To host unlimited videos
- Bandwidth of 50 GB
- 1 language
- Unlimited products
Next is,
Growth Plan
The Growth Plan comes at a price of 189 USD per month. However, in the annual subscription, the price comes down to 149 USD per month.
This plan includes the following features:
- Unlimited emails per month,
- Host 12,000 leads
- 3 custom domains
- Unlimited membership sites
- 10 member access
- Unlimited pages
- Unlimited videos
- Unlimited bandwidth
- Unlimited products
- Helpdesk Support
- Kartra Agency
- Unlimited languages
- Affiliate management
- Webinars – 300 attendees
- API access
- Advanced automation
Professional Plan
This plan costs 549 USD per month if subscribed monthly and 429 USD per month if subscribed annually.
You get the following features here:
- Unlimited emails per month,
- Host 25,000 leads
- 5 custom domains
- Unlimited membership sites
- 20 member access
- Unlimited pages
- Unlimited videos
- Unlimited bandwidth
- Unlimited products
- Helpdesk support
- Helpdesk live chat
- Webinars – 1000 attendees
- Kartra Agency
The final Kartra plan is the Enterprise plan, which is for businesses with specific needs. To know the pricing of the Enterprise plan, you need to contact the sales team.
Kartra also offers a 30-day money-back guarantee. If you are not satisfied with the software, you can request a refund.
Click here to try Kartra for 30 days
Infusionsoft (Keap)
Infusionsoft has three pricing plans, namely Pro, Max, and Ultimate. Let’s discuss what we get in the three plans and if the prices are cheaper or more expensive than Kartra.
Pro Plan
Infusionsoft’s Pro plan is 199 USD per month, and if opted for annually, the price comes down to 159 USD per month.
In this pricing bracket, you get the following:
- Email marketing
- Sales & marketing automation
- Dedicated phone line (US & Canada)
- Automated lead capture & follow-up
- Lead & client management (CRM)
- Appointments
- Sales pipeline & analysis
- Quotes, invoices & payments
- Landing pages & online sales
- Text marketing (U.S)
- 2 member access
You must pay 29 USD for additional user access for each member. You get all the features, but the catch is the number of contacts you can have. The above prices are applicable only if you have up to 1500 contacts.
You get the following prices for the following contacts:
- For 2,500 contacts, the monthly subscription price is 229 USD per month when subscribed monthly.
- For 5,000 contacts, the monthly subscription price is 324 USD per month when subscribed monthly
- For 10,000 contacts, the monthly subscription price is 399 USD per month when subscribed monthly
- For 15,000 contacts, the monthly subscription price is 474 USD per month when subscribed monthly
Max Plan
Infusionsoft’s Max plan will cost 299 USD per month. And you can save 20% if you subscribe to the plan annually at 229 USD per month.
In this plan, you get all the features mentioned in the Pro plan, along with Promo codes & upsells, Marketing analytics, multi-page sales funnels, lead scoring, lead source tracking which you do not get in the Pro plan. In addition, you have access to three members of this plan. For additional user access, you will pay 29 USD/per member.
The above prices are applicable only if you have up to 2,500 contacts.
You get the following prices for the following contacts when subscribed monthly:
- For 5,000 contacts, the monthly subscription price is 369 USD per month.
- For 10,000 contacts, the monthly subscription price is 499 USD per month.
- For 15000 contacts, the monthly subscription price is 574 USD per month.
Ultimate Plan
The ultimate plan is suitable for larger teams that have advanced needs. It gives you all core features along with the following:
- Premium CRM & sales management
- Advanced marketing & sales tools
- Custom user access controls
- Affiliate management & collaboration
Like in the Pro plan, you get 2500 contacts and 3 user access here. And an additional 29 USD for each added user.
You get the following prices for the following contacts when subscribed monthly:
- For 5,000 contacts, the monthly subscription price is 369 USD per month.
- For 10,000 contacts, the monthly subscription price is 499 USD per month.
- For 15000 contacts, the monthly subscription price is 574 USD per month.
Verdict
In Kartra you get unlimited features in Kartra’s plans, but in Infusionsoft, the prices skyrocket when the contact numbers increase. And you get a whole suite of tools in Kartra’s all plans that give Kartra an edge over Infusionsoft.
A Comparison of Support – Kartra Vs Infusionsoft
Support is an important deciding factor that comes into play when choosing a product or service. Especially with software, no matter how good or simple the software is, its customers may have questions about it, and it is critical to how they handle those questions and how they assist the customers. On this basis, let’s look at Kartra and Infusionsoft’s performances.
Kartra
Kartra is not only good with their technology, but they are good with their people too. So, this is what you get from Kartra in terms of support:
For self-help or self-study, Kartra gives you Kartranaut. Kartranaut is a learning center where you can learn step-by-step how to use Kartra’s different tools.
I am not exaggerating even a bit. See the screenshot below to see for yourself. This is a great way to learn about this software.
For product customer support, you get 24/7 assistance, FAQs, and technical documentation, and you also get Facebook community support in Kartra. More or less, your customer support in Kartra is well taken care of.
Infusionsoft (Keap)
Like Kartra, Infusionsoft has done its best to support its customers with any doubts or queries.
They also have Facebook community support, 24/7 chat support, tutorial articles, and FAQs. Infusionsoft also includes webinar tutorials, which is great.
Verdict
Though both software have done a similar job in serving their customers, Kartra has an advantage due to its ease of use and simple Kartranaut interface. Infusionsoft’s support material seemed quite scattered. Hence, Kartra wins this point.
Conclusion
Before starting the article, I knew how capable these software are and who would emerge as the winner, as I have used Kartra for some time. And I know how powerful and user-friendly this software is. Because entrepreneurs have many things to think about in their business, they do not want a complicated platform.
With all the tools, pricing, and user interface, Kartra wins this comparison against Infusionsoft (Keap) but recognizes that Infusionsoft is good. Nevertheless, it takes care of some features well and can be hugely useful if you devote time to it.
That was my take on Kartra vs. Infusionsoft, but before you decide, know your requirements first. This will help you choose software that will meet your needs. Then, after you have sorted your requirements, you can quickly go through this article and see which software fulfills all your needs in one place and at a reasonable price.
That was it for this Kartra vs Infusionsoft article.
Some links in this post are affiliate links, and I will earn a commission if you purchase after clicking. Please understand that I recommend these resources because they are useful, not just because of my commissions. Please do not purchase unless you need the materials to achieve your goals. Read the disclaimer.
I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
